About
I am a product leader with 11+ years of experience driving growth, adoption, and profitability across fintech, SaaS, and AI. I focus on solving core customer friction and scaling platforms by combining structured thinking with fast, iterative execution.
I have led products from 0 to 1 and scaled them across global markets, working closely with cross-functional teams to deliver measurable business outcomes. Alongside this, I actively mentor product managers and teams, helping them build strong product intuition, structured problem-solving skills, and clarity in decision-making.
My approach is grounded in clear PRDs, strong prioritisation, and validating demand early through MVPs. More recently, I have been building AI-led workflows and automation to improve reliability, reduce operational overhead, and enhance customer experience at scale.
Experience
Leading SME and Enterprise product strategy with a focus on profitability, global scale, and customer experience. Managing a team of PMs and designers.
- Delivered 10x revenue growth for the Enterprise portal by resolving critical product gaps and long-standing issues
- Drove 38% YoY revenue growth for Instarem SME by simplifying complex workflows and tightening cross-functional feedback loops
- Launched SME corporate cards in Singapore, improving wallet share and customer stickiness
- Built pay-in transaction monitoring systems to ensure fund legitimacy and reduce fraud risk
- Developed AI-based payout partner routing to dynamically switch payment flows using predictive models during service degradations
Led the enhancement of customer experience for the Instarem B2C App and amaze Travel card.
- Improved App Store rating (3.8 to 4.2) and Play Store rating (4.2 to 4.4) through structured bug resolution
- Reduced contact rate from 16% to ~10% using predictive payout models and automation
- Increased amaze profitability by 40% via domestic pricing strategy and Apple Pay integration
- Taught core Product Management concepts, including product lifecycle, roadmap planning, user research, and feature prioritization.
- Conducted over 180+ hours of live sessions for graduates and professionals with a 4.3 out of 5 satisfaction rating.
Launched and scaled Agent Workspace Omnichannel Platform, improving adoption and usability across global support teams.
- Increased adoption by 7% through Auto Translation across channels
- Integrated CSAT into messaging flows to capture real-time feedback
- Improved agent onboarding and usage by launching Agent Invitations
Focused on marketplace pricing and launched GrabWheels eScooter service across Southeast Asia.
- Improved GrabFood profitability by ~5% by introducing platform and small order fees
- Led pricing research in cost-sensitive markets to optimise fee adoption
- Launched and scaled GrabWheels across 3 countries, reducing stray vehicles by 70% and achieving a 4.8 rating
Early-stage PM of Zoomcar across mobility, loyalty, and supply optimisation.
- Launched India's first dockless cycle-sharing system (PEDL)
- Built a loyalty program doubling repeat usage among high-value users
- Rolled out one-way rentals across 32 routes with inventory optimisation
Education
Skills
External Link
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