Ayush Upadhyay

About

Building products that scale.

I am a product leader with 11+ years of experience driving growth, adoption, and profitability across fintech, SaaS, and AI. I focus on solving core customer friction and scaling platforms by combining structured thinking with fast, iterative execution.

I have led products from 0 to 1 and scaled them across global markets, working closely with cross-functional teams to deliver measurable business outcomes. Alongside this, I actively mentor product managers and teams, helping them build strong product intuition, structured problem-solving skills, and clarity in decision-making.

My approach is grounded in clear PRDs, strong prioritisation, and validating demand early through MVPs. More recently, I have been building AI-led workflows and automation to improve reliability, reduce operational overhead, and enhance customer experience at scale.

Experience

11+ years of impact.

Nium

Aug 2022 – Present
3 years 8 months

Singapore

↑ Promoted To

Director of Product Management

June 2024 – Present

Leading SME and Enterprise product strategy with a focus on profitability, global scale, and customer experience. Managing a team of PMs and designers across Enterprise portal, SME business, and corporate cards.

Delivered 10x revenue growth for the Enterprise portal by resolving critical product gaps and long-standing issues

Drove 38% YoY revenue growth for Instarem SME by simplifying complex workflows and tightening cross-functional feedback loops

Launched SME corporate cards in Singapore, improving wallet share and customer stickiness

Built pay-in transaction monitoring systems to ensure fund legitimacy and reduce fraud risk

Developed AI-based payout partner routing to dynamically switch payment flows using predictive models during service degradations

Principal Product Manager

Aug 2022 – June 2024

Led the enhancement of customer experience for the Instarem B2C App and amaze travel card, driving key metrics like app ratings, CSAT and reduced customer contact.

Improved App Store rating (3.8 → 4.2) and Play Store rating (4.2 → 4.4) through structured bug resolution

Reduced contact rate from 16% to ~10% using predictive payout models and automation

Increased amaze profitability by 40% via domestic pricing strategy and Apple Pay integration

MAGES Institute of Excellence

Aug 2024 – Jan 2026
1 year 5 months

Singapore · Part-time

Part Time Lecturer, Product Management

Taught the Product Management module as part of Mages' 6-month Product Management and UX course.

Taught core Product Management concepts, including product lifecycle, roadmap planning, user research, and feature prioritization

Conducted over 180+ hours of live sessions for graduates and professionals with a 4.3 out of 5 satisfaction rating

Zendesk

Mar 2020 – Aug 2022
2 years 5 months

Singapore

Senior Product Manager

Launched and scaled Agent Workspace Omnichannel Platform, improving adoption and usability across global support teams.

Increased Agent Workspace adoption by 7% with the development of Auto Translation across channels

Enabled user feedback collection by integrating CSAT within messaging and social channels

Improved adoption by an additional 4% by implementing Agent Invitations feature

Grab

Aug 2018 – Mar 2020
1 year 8 months

Singapore

Senior Product Manager

Improved the profitability of GrabFood through strategic fee implementations and managed the launch and roadmap for the GrabWheels eScooter sharing service.

Improved GrabFood profitability by ~5% by introducing platform and small order fees

Led pricing research in cost-sensitive markets to optimise fee adoption

Launched and scaled GrabWheels across 3 countries, reducing stray vehicles by 70% and achieving a 4.8 rating

Zoomcar

Jul 2015 – Aug 2018
3 years 2 months

Bengaluru, India

↑ Promoted To

Product Manager

Oct 2017 – Aug 2018

Led product initiatives for PEDL, Zoomcar's dock-less IoT-enabled cycle sharing system, focused on launch, scale, and operational efficiency.

Launched PEDL in 4 months — India's first IoT-based dock-less cycle sharing system

Reduced API load by ~60% through A/B testing of map UI and optimization of geocoding calls

Improved fleet availability to 85% by building a React Native ops app for recovery and maintenance

Reduced support tickets by 90% via a self-serve help module for customers

Associate Product Manager

Jul 2015 – Oct 2017

Worked on core marketplace growth initiatives including one-way rentals and loyalty programs to improve utilization and retention.

Implemented one-way rentals across 33 inter-city routes in India

Delivered 3% incremental revenue through inventory rebalancing and optimization of city-level supply

Conceptualized Supermilers loyalty program — drove 2x bookings and 36% higher revenue from members

Sterling Oil Exploration Co. Ltd.

Aug 2014 – June 2015
11 months

Abuja, Nigeria

Graduate Trainee

Assessed oil exploration opportunities across Africa to support block acquisition and expansion

Represented management with NNPC and DPR to secure key operational approvals

Building products that scale.

11+ years of impact.

Where it started.

Indian Institute of Technology, Kharagpur

Tools of the trade.